Masquerade
Art Auction
We transformed the event venue from this...
I re-designed a non-profit organization's entire multi-day auction (their largest annual fundraiser) from the ground up -- introducing a project management system, rich ambiance and strategic marketing, interactive activities, and live entertainment that encouraged ample fundraising for our scholarship programs.
to this!
The Auction event took place over 3 days, including a Preview Party, an artistic Maker's Night, and the gala Venetian Nights. The primary evenings included a silent auction and a live auction, including a wide variety of art and exciting experience lots, interactive entertainment, and an extensive selection of drinks and hors d'oeuvres. On the final evening, we closed with an ornate multi-course gala dinner.
Not only did we sell-out our most intensive experiences and receive glowing reviews from attendees -- many of whom swear it's the reason they started supporting non-profit auctions again -- but we also surpassed our profit goals by 66%.
